WKND started as a cool idea, but became a catalyst for change as California Cannabis became so untrustworthy that the farmers, families, and companies we were supporting in our local community could not afford to survive in the new legal market. We remain determined to thrive in what we still believe is a land of opportunity, and to emphasize and expand upon that opportunity FOR ALL.

Like so many, we were drawn to cannabis as an escape from the boxes we were born into – families we don’t fit into, bodies that don’t meet our needs, workplaces that don’t see us, or stifle us with ever more boxes. Once cannabis turns Corporate it becomes another box, it may be a colorfully disguised alternative to the status quo, but it’s a box none the less, and humans are meant to be FREE.